![]() Relationship building - WeChat acts like a customer relationship management (CRM) tool due its one to one communication, allowing a personal conversation between brands and followers.Ĭustomer Feedback - Customers also use WeChat for collecting information, opinions and comments about products. When it comes to marketing, WeChat has a number of advantages To understand the scale of WeChat’s growth, the following statistics are interesting:Ģ5% of users check WeChat more than 30 times a day Subscribers spent US$15.3B on mobile data using WeChat last year 86.2% of WeChat users are aged 18 to 36 WeChat users consume more content on WeChat than any other app. Photographs can be enhanced with filters and captions, and an automated translation service is available. It is well integrated with other social networking services. WeChat provides text messaging, hold-to-talk voice messaging, broadcast (one-to-many) messaging, sharing of photographs and videos, and location sharing. Released in January 2011 it is the largest standalone messaging app with more than 500 million monthly active users of which 15% are based outside of China. ![]() WeChat is China’s version of WhatsApp or Viber but with many additional social networking features. WeChat has become a default social networking tool for Chinese users. When it comes to reaching a Chinese audience with your marketing, it is hard to look past the rapidly growing mobile text and voice messaging app, WeChat.
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